Customers are not able to see all the information about the products because of on-line shopping products' flatten characteristic,so on-line shopping comments have become the main channel for customers to obtain information about the products.In their daily lives,because of the evaluator's personal experience,personality and knowledge,they have different levels of evaluation language for all the indexes of on-line shopping activities.To boost the efficient development of e-commerce,based on the diversities of linguistic evaluation set of the indexes of on-line shopping evaluation,the method of the combination of multi-granular linguistic information and on-line shopping evaluation should be adopted to investigate the on-line shopping evaluation and decision-making model in the multi-granularity language environment.Results show that:the application of multi-granularity language for investigating on-line shopping evaluation is very helpful to improve the quality of evaluation and shows a positive effect on boosting the development of e-commerce.
GUO Zixue
,
ZHANG Pei
. On-line shopping evaluation model on the basis of multi-granularity linguistic information and its application[J]. Journal of Hebei University(Natural Science Edition), 2016
, 36(6)
: 566
-573
.
DOI: 10.3969/j.issn.1000-1565.2016.06.002
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